Screaming in terror as she’s ‘skinned alive’, actor Adah Sharma is reminding everyone that ‘Leather Is a Rip-Off’ and that ‘Your Leather Jacket Was Someone’ – ahead of World Fashion Day (21 August). The actress, who first burst onto the scene with a debut performance in the horror film 1920, and starred in The Kerala Story and numerous others – has teamed up with People for the Ethical Treatment of Animals (PETA) India in a new campaign to call attention to the suffering of the more than 1.4 billion cows, sheep, and goats and millions of other animals killed every year for the toxic leather industry and to urge shoppers to steer clear of the violently obtained material.
Adah Sharma features in the new ‘haunting’ campaign of PETA India; unveils the hidden horror of leather
Sharma joins a growing list of celebrities – including Raveena Tandon, Sunny Leone, Dia Mirza, Sonakshi Sinha, Ileana D’Cruz, Harshvardhan Rane, Dipannita Sharma, Milind Soman, and Jacqueline Fernandez – who have teamed up with PETA India to promote ethical fashion. The print visuals were shot by ace photographer Tejas Nerurkar, with styling by Juhi Ali, hair by Snehal Chandorkar and make-up by Mitanshi Dabi. The said campaign was promoted on social media by sharing a couple of posters, followed by a video where Adah insists on the need of adapting cruel-free fashion.
Speaking about her association with PETA, Adah Sharma said, “Sensitive cows, buffaloes, snakes, and crocodiles feel the same pain and fear that we do but are forced to endure tremendous suffering just to be killed for leather bags and shoes that can be made from vegan leather instead. My friends at PETA India and I are urging everyone to keep the horrors of the slaughterhouse out of their closets by opting for vegan fashion. You can look killer without killing animals.”
Considering the animal welfare, environmental, and human health problems associated with producing animal-derived materials, PETA is geared up to promote the concept of vegan fashion. Top designers like Gaurav Gupta, Masaba Gupta, Monica and Karishma, Aneeth Arora, Ranna Gill, Shyamal & Bhumika, Sonaakshi Raaj, Siddartha Tytler, Rina Dhaka, Vikram Phadnis, Rocky Star, Atsu Sekhose, Dev R Nil, and Akshat Bansal. Anita Dongre and Purvi Doshi have been promoting leather-free creations for a while.
Also Read: Photos: Diana Penty snapped at PETA India’s “Adopt – Don’t Shop” print campaign launch at The Yoga House, Bandra
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