Mumbai, April 16, 2024: Amazon miniTV, Amazon’s free video streaming service, has been garnering widespread praise for its unique marketing campaigns across titles that are available to stream on the service. Recently, the streaming service sparked buzz during the promotions of its latest family drama series – Yeh Meri Family Season 3. Elevating the ongoing anticipation to a whole new level, Amazon miniTV made its way to the streets of Mumbai with a unique association with Brihanmumbai Electricity Supply & Transport, unveiling the ‘BEST’ marketing ploy for Yeh Meri Family Season 3.

Starring Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar, Yeh Meri Family Season 3 explores the intricacies of family dynamics while bringing back the magic of 90s India. Produced by The Viral Fever and powered by Mamaearth, the latest season takes viewers on another nostalgic journey filled with emotions and heart-melting moments. Since the series’ release, the Awasthi family has captured the hearts of viewers. Now, the country’s favourite family made heads turn in Mumbai, as several BEST Buses were seen endorsing the series by integrating BEST’s logo with the latest edition of the franchise.  This clever integration with ‘BEST’ made for an engaging brand campaign with smart wordplay conceptualised by Amazon miniTV and executed by Initiative and Trailer Park Studios.

Aruna Daryanani, Director and Business Head at Amazon miniTV said, “At Amazon miniTV, we constantly strive to deliver high-end entertainment. We aim to stand apart amongst other OTT players by combining effective yet clever ways to reach our fans. In an effort to reach closer to our audience, we partnered with Brihanmumbai Electricity Supply & Transport (BEST) to integrate their brand logo with the release of the latest edition of Yeh Meri Family. We look forward to engaging in similar dynamic collaborations that will resonate with fans.”

Experience the nostalgia and charm of Yeh Meri Family S3 only on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, Smart TVs and Play Store!

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About Amazon miniTV 

Amazon miniTV is a free video streaming service available on Amazon’s shopping app, Fire TV and on Play Store, provides high quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always Free.

●   Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, reality shows. These include popular titles like Half CA, Love Adhura, Badtameez Dil, Hunter, Half Love Half Arranged, Yeh Meri Family, Rakshak – India’s Braves, Physics Wallah, Rafta Rafta, Case Toh Banta Hai, Dehati Ladke, Sixer, Ishq Express, Highway Love, Gutar Gu, Crushed, Playground, among others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.

●   No Paid Subscription required: Amazon miniTV is absolutely free!

Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Want to watch on the big screen? Then visit www.amazon.in on your laptop and click on Amazon miniTV, or on Prime Video, Fire TV or Smart TVs. You can now also download the Amazon miniTV app on Play Store.

Industry recognition: Amazon miniTV’s content has received a lot of love from fans and the industry.  Titles such as Physicswallah, Highway Love, Dehati Ladke, Hustlers, Crushed, Hunter, and Half CA have featured by Ormax in the ‘top 10 webseries’ list; our short film Shimmy won the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean won best short film at IWM Buzz Awards 2022; Yatri Kripya Dhyan De was adjudged the best short film by Indian Television Academy; as our most loved high school drama Crushed was nominated at the 2022 Filmfare OTT Awards, to name a few.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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