The Bombay High Court has recently issued an order restraining platforms that provide AI tools from using or exploiting singer Arijit Singh’s personality rights. The court observed that celebrities are vulnerable to unauthorised AI-generated content, which violates their personality rights.
Justice Chagla said, “What shocks the conscience of this Court is how celebrities, particularly performers such as the present Plaintiff (Singh) are vulnerable to being targeted by unauthorised generative AI content such as that of some of the Defendants herein.”
The filed lawsuit sought protection of Singh’s personality rights concerning his name, voice, signature, photograph, image, caricature, likeness, persona, and other attributes against unauthorised commercial exploitation and misuse.
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