Caresmith India, a personal care brand, recently launched a social media advertisement that took a dig at Bombay Shaving Company’s advertisement mentioning Prachi Nigam. Rushabh Shah, the Co-founder of Caresmith, posted the ad on LinkedIn, mentioning ‘Shantanu’ to refer to Shantanu Deshpande, the founder of Bombay Shaving Company, in a way that resembles BSC’s previous mention of Prachi Nigam.