Former FIFTY FIFTY members Saena, Aran, and Sio are ready to re-debut as a new girl group, ablume, under MASSIVE E&C, a subsidiary of NS ENM (previously IOK Company). The trio, who rose to fame with Cupid, are now preparing for a fresh chapter following their departure from FIFTY FIFTY and their legal disputes with their former agency, ATTRAKT. The group’s name, ablume, is inspired by the German word Blume (flower), symbolizing their journey of growth and self-discovery. MASSIVE E&C explained, “Like a small seed blossoming into a flower, each member, Saena, Aran, and Sio, unfolds their creative potential, embracing change and discovering their unique colors.”

The trio’s re-debut follows their legal struggles with ATTRAKT after their contracts were terminated in November 2023. Despite ongoing legal battles, ablume marks a new beginning for Saena, Aran, and Sio.