How did the idea strike you and when?

Super Donuts evolved from my fervor for the food business. I’ve always strived to introduce something novel and distinctive in the market, carving a niche for myself.

One day in London, during a food and technology course, I noticed persistent queues. Eventually, I discovered it was for donuts and coffee.

The rush resembled a free samosa giveaway. After observing for a few days, I got in the queue and thought, ‘Why not introduce homegrown donuts in India?’

How did you bring this idea to life with Super Donuts?

After returning from London, in 2011, I applied for the Dunkin Donuts master franchise—yet I was rejected.

Undeterred, I decided to pursue my concept independently, resulting in the birth of my own donut brand, which now boasts 25 stores across India.

Initially, it was tough. Lacking business knowledge, finance, marketing, and social skills, I persevered. I explored European countries for raw materials, eventually finding them in Belgium.

Over time, alongside donuts, I expanded into American cuisine—burgers, wraps, salads—all tailored to suit the Indian palate.

We ensure unsold donuts are given to NGOs distributing food to kids at night.

My journey began with the first store in Chandigarh’s sector 8 in 2012. Today, I have around 200 employees, whom I consider family. Our eatery’s wall showcases our journey, depicting our story in different cubes.
From designing decor to crafting the menu, I’ve invested significant effort, and by divine grace, it has borne results.

How were you in studies?

Until 12th grade, I wasn’t certain about my future. I changed schools frequently in Chandigarh—St Peter’s, YPS—then pursued economics honors at DAV college.

When you’re not a top student, you feel you have fewer options. But back then, I had no clue where my story would lead. At times, I was even into rally driving. I was the type to cram two days before exams. Though I managed to secure 70-80 percent, there were moments during parent-teacher meetings when my parents, dejected, would throw my books out, thinking I wouldn’t study. Today, they’re proud of my achievements.

With a deep interest in the food business, I attended a short food and technology course at Oxford London, and the rest is history.

How far has this idea/brand of yours reached?

Presently, Super Donuts spans 12 cities in India, with 23 stores and more in the pipeline. We’re contemplating expanding internationally, taking the quality of Make In India beyond our borders. My vision is to put India on the global Food Map.

I’m not even 5 percent close to my vision yet. Donuts are like foreign world samosas. I aspire to see this Make in India brand on shelves worldwide.

Every dish at our place is distinct. For instance, our pizzas use special Swiss flour that doesn’t weigh heavy on your appetite. Similarly, our donuts come from an exquisite dough—soft and light on the stomach. Each menu item reflects our hard work and maybe that’s the love we receive from people.

What help do you feel should be given by the government to give more impetus to such startups?

Finance is crucial; it can make or break an individual’s business evolution. Financial aid for well-researched ideas encourages the younger generation. Facilitating easy repayment to the government is essential. Leveraging advice and guidance from successful business professionals in the city would also be beneficial.

How do you de-stress?

I’m a free-spirited person who values work-life balance. I exercise regularly, meditate, and believe in eliminating stress rather than handling it. I travel frequently for leisure, seeking inspirational ideas to bring back home.
Maintaining a work-life balance is crucial. When stressed, I go for drives or solo trips, letting things settle for a while.

What message would you like to give budding entrepreneurs?

Confidence in your ideas is vital, but research on potential pitfalls is equally important. Challenges will arise post-execution, so patience and well-informed actions matter. Execution is key. My mantra is “Follow the process, trust the process, and love the process.

One thing you like and one thing you want to change about Chandigarh.

I adore Chandigarh—it’s where I’ve grown as an individual and entrepreneur. If I can contribute to providing opportunities to young talents, I’d be honored. Retaining local talent would be the one change I’d seek.

What do you think Chandigarh can do to retain its talent?

Chandigarh is a beautiful city, and retaining talent requires a multifaceted approach. We must invest in infrastructure for more company setups, offer avenues for talent utilization, and provide competitive salaries.

Existing companies can engage with nearby universities for job placements with the same fervor as other MNCs.

Creating a multicultural environment through cultural events and promoting entrepreneurship also plays a crucial role.