Keerat Grewal, Business Development – Streaming, TV & Brands at Ormax Media said, “At Ormax Media, we have been working extensively to build industry data for the streaming category in India. In our effort to expand the scope of our data, this year’s edition of Streaming Originals in India Report includes Viewership, Marketing Buzz and Content Strength (OPR) for Telugu and Tamil languages as well, alongwith Hindi and International language content.  This is the mid-year report, for the period Jan-June 2024 and the top 3 most watched content pieces on streaming platforms during this period have been Panchayat S3 (28.2Mn) and Heeramandi (20.3Mn) and Indian Police Force (19.5Mn). B&B: Bujji and Bhairava, the animated prelude to the theatrical film Kalki 2898 AD, is the most-watched Telugu property at the halfway mark of the year, while Inspector Rishi tops the list of the most-watched OTT Tamil property thus far this year. Both had an estimated viewership of 4.9Mn.”

Here is the full report: