Shilpa Shetty, who is not only an actress and producer, but also an entrepreneur who extensively invests in fitness products, opened up about the psyche behind associating with a brand. The actress insisted on the need for celebrities to take responsibility when they are investing or associating with a brand and along with that, she also discussed the choice she has made to refrain from endorsing products which may not be health conscious.
Shilpa Shetty insists on endorsing healthy lifestyle; says, “I don’t want to endorse unhealthy products purely out of choice”
Shilpa Shetty confessed that she really overthinks before associating with any brand because she doesn’t want to endorse something she doesn’t believe in. In a Hindustan Times report, the actress was quoted saying, “As an actor, I have endorsed a couple of products where I’m like ‘ismein thodha zada sugar hai’ (it has more sugar)… But then I can’t be the wicked witch from hell. You know, people have a little bit of sugar, but even so I am extremely particular. I think a little more than other people in my field”. She also continued, “For me, health is a gift. Refined sugar, junk food and aerated drinks are things that I don’t want to endorse purely out of choice. People who are doing it out there… It’s their choice.”
The actress also asserted that she not only promotes this lifestyle but also ardently following it. “But these are not things that I feed my family. I practise what I preach. You have to walk the talk, and you have to really win it. These are things that are not going to give you great health so I can’t stand there and endorse it. There is a lot of due diligence that goes into what I endorse and that comes from a place of truth and passion.”
In the same interaction, the actress also opened up about investing in the Nutrispray brand and revealed her thoughts on it, “Investing or partnering with Nutrispray, or even with brands that I have invested in, came from a knee-jerk reaction to the rising consumer awareness in this time and age. I really feel that today when you are a brand endorser, who has also invested monetarily, there’s a kind of onus and trust that the consumer places in the product”, she concluded.
Also Read: Shilpa Shetty celebrates Raj Kundra’s birthday with heartfelt message and fun bhangra video
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